In this edition of One Thousand Paths, we get into conversation with Sadhana Balaji, a marketer with a decade of experience in building and scaling content and brand functions at hyper-growth B2B SaaS companies such as Freshworks and Chargebee. She joins us in a fascinating conversation that touches on what it takes to succeed in content marketing, developing good taste deliberately, how she uses AI in her workflows, and letting go of the illusion of control.

In this episode of One Thousand Paths, we get into conversation with Sanjeev NC, co-founder of microSaaS startup Supermeme AI, and a humorist who has brought a breath of fresh air to SaaS marketing communication. He joins us for a freewheeling chat about the value of being a generalist, intuition versus data in decision making, being a creator, and much more.

In this edition of One Thousand Paths, we chat with Avishek Chakrobarty, currently Head - Global ABM Centre of Excellence at Kyndryl. Avishek has over a decade of experience in enterprise sales and marketing, building teams and creating profitable revenue channels in multiple industries. His current role involves deploying and improving ABM programs for field marketing stakeholders in multiple territories. We enjoyed this open, honest-to-goodness conversation, peppered with Avishek’s quips about his career graph, decision culture in startups vs large corporations, ABM success, and much else.

Meet ⁠Abhinav Chouhan⁠, an analytics and strategy leader with 15+ years of experience across industries (banking, retail, travel & hospitality) and geographies (India, US, Middle East, and Southeast Asia). His areas of interest are customer loyalty, customer experience, and marketing analytics. In this insightful chat, he shares his journey in analytics, why he dislikes the term 'data-driven', what it takes to build an organizational data culture, the role of storytelling when presenting data, and a lot more. Brought to you by DataviCloud, the all-in-one data platform for fast-growing businesses. Hosted by Gowri N Kishore, an independent communications professional. Produced by Kesava Kumar R.